Content to fuel performance
We are living in the golden age of e-business
Online transactions make up 14% of the $3.7 trillion in total retail sales. Over three-quarters (78%) of in-store shoppers go online and do some research before they buy
However, retailers are navigating an extremely challenging environment
Competition for your products and your audience's attention can be intense.
E-merchants are struggling to maintain margins as consumers are constantly expecting lower prices.
E-business requires a seamless content experience throughout the entire customer shopping journey :
Our content solutions for e-business
C4B - Discoverability
C4B - Content Creation
- Acquisition Content: blog articles, buying guides, city guides...
- Conversion Content: product pages, category pages...
C4B - Conversion Boost
- Data: pull insights from your analytics data to identify conversion triggers
- UX-design: analyse user experience with a focus on performance
- Testing: measure the impact of optimisation hypotheses on your customer segments
C4B E-TRAVEL COMMERCE
C4B E-RETAIL SOLUTIONS
Technology to boost performance
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We provide end-to-end performance-led content solutions to help digital players generate qualified traffic on their e-commerce points of contact and transform their viewers into customers.