Content Solutions for E-business

Boost your digital business through a data-driven content strategy

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Content to fuel performance

We are living in the golden age of e-business

Online transactions make up 14% of the $3.7 trillion in total retail sales. Over three-quarters (78%) of in-store shoppers go online and do some research before they buy

However, retailers are navigating an extremely challenging environment

Competition for your products and your audience's attention can be intense.
E-merchants are struggling to maintain margins as consumers are constantly expecting lower prices.

E-business requires a seamless content experience throughout the entire customer shopping journey :

  • ATTRACT

    Increase traffic on your e-commerce pages & generate qualified leads.

  • SERVE

    Satisfy customer intent with data-driven optimised content.

  • CONVERT

    Improve conversion rates on your product pages and increase your average basket size.

Our content solutions for e-business

ATTRACT |

C4B - Discoverability

We make sure your content is visible: SEO Content & Website optimisation, Social Media Strategy, Outreach, SEA strategy, Marketplaces and Presence Management (Amazon, Google MyBusiness...), Reviews Management...

SERVE |

C4B - Content Creation

We can create performance-led content in over 40 languages:
- Acquisition Content: blog articles, buying guides, city guides...
- Conversion Content: product pages, category pages...

CONVERT |

C4B - Conversion Boost

Our experienced team help to improve the performance of your digital content strategy with a data-based approach
- Data: pull insights from your analytics data to identify conversion triggers
- UX-design: analyse user experience with a focus on performance
- Testing: measure the impact of optimisation hypotheses on your customer segments
Yogi Mistry

Yogi Mistry - Managing Director UK & Nordics

Get in touch with the team to discuss how to optimise your content strategy and improve performance

Schedule A Custom Consultation
rémy angel

Rémy Angel - Senior Vice President

C4B E-TRAVEL COMMERCE

Booking websites, flight comparison sites, ticketing apps, OTAs (Online Travel Agencies), promotional offer platforms, all add up to a $600 billion market for the online tourism industry, one of the most competitive and dynamic in the digital world. Overcome the challenges of e-tourism with C4B: Google rankings, Multilingual websites and localised customer experience, landing pages and duplicate content, brand positioning.
c4b references travel

C4B E-RETAIL SOLUTIONS

E-commerce sites, brand sites, multi-brand sites, marketplaces, comparison sites… Improve your ranking and enrich your product catalogue with C4B: get products online quickly to increase sale days, write and translate content with a tight workflow to enrich your product datasheets, manufacture the best format and content for the most efficient product descriptions, optimise content and user experience to boost conversion.

Technology to boost performance

  • Data & client knowledge

    Let data guide your performance to understand your customers, their needs and their behaviours.

  • Proprietary platform

    Manage and follow up your content production in a simple hub interface and ease integration to your environment.

  • Seamless integration & connectivity solutions

    Manage the distribution of your product data on all your channels and ensure that your multichannel presence is consistent.

ContentHub, content4business proprietary content management platform

Get in touch

Content4Business is part of the Webedia Group
Present in London, Paris and Bangalore, Content4Business is the result of a merger between ViaFrance and Edit-Place, two expert content agencies.
We provide end-to-end performance-led content solutions to help digital players generate qualified traffic on their e-commerce points of contact and transform their viewers into customers.
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