With over a billion websites all clamouring for attention, how is it possible to stand out? Generating traffic, optimising your site for search engines, publishing the right content and tracking performance gets more challenging with every day that passes!
To generate traffic, you should equip yourself with the right SEO tools, especially if you are a beginner in natural referencing or web copywriting. There are many SEO tools available on the Internet and if you do not have the time to try them all or if you are discouraged by the user registration process and the price, this article is for you. Our team of SEO experts use these tools on a daily basis. Their expertise combined with these tools allows them to provide SEO technical auditing services: semantic audit for tailor-made solutions. These SEO tools are also used by our web copywriters, to produce quality content by optimising their texts and tracking the ranking of keywords.
So whether you are an SEO expert or a web copywriter, find out about the 8 best SEO tools in 2018 in this article.
The Best Free SEO Tools of 2018
SEO tools often work on a subscription basis. These tools can quickly become quite expensive for a sole entrepreneur or freelance web copywriter. Fortunately, there are lots of free SEO tools:
Free SEO monitoring tool
Google Analytics – The best free analysis tool
The best known and most frequently used SEO tool of the Google tools suite needs no introduction. It is a must for any webmaster. Whether for tracking your traffic or tracing the customer journey, setting e-commerce goals or monitoring visitors to your site in real time, Google Analytics is the free SEO tool to use in 2018.
Google Search Console – An SEO tool for webmasters
Google Search Console is a tool that lets you see how your site appears in Google. It also allows you to extract data about your main search queries (keywords), pages, countries, devices and more in the last 90 days. This tool is perfect for your SEO, because it also informs you of various errors related to Google robot crawler searches of your website and suggests various html improvements to fix them. In short, this is an essential SEO tool! And if you need help, here’s an official guide.
SEMRush – A free version with lots of features
Don’t be fooled by SEMRush’s highly technical appearance! This web marketing tool can be very easy to master once you’ve used it a few times. This is the favourite SEO tool of our team of SEO experts. Its free version is very good at meeting straightforward requirements. For example, SEMRush has a ranking tool which can help you track your organic position on 10 keywords and compare them with your competitors. The free version of this SEO tool also offers a fairly comprehensive analysis of the domain such as number of monthly visits, rankings, competitors, and much more.
Free on-page SEO optimisation tool:
On-page SEO optimisation aims to indicate the relevance of your page in relation to a query. Search engines must be told that your page matches the visitor’s search. For example if you are reading this article, you have probably searched for ‘best SEO tool’ or another keyword related to the topic. To do this, the use of SEO tools is essential. These tools will allow you to identify all the necessary optimisations for your page, and answer the following questions among others. Which keywords should I choose? Where should they be placed? How many times?
Screaming Frog – One of the best SEO website crawlers of 2018
Screaming Frog is an SEO tool for crawling websites. With it, you can obtain critical data on each URL. You just have to download it and off you go! This tool is a little more technical than the others mentioned so far, however there are several tutorials to help you familiarise yourself with its use. The free version of this SEO crawler allows you to explore up to 500 pages. The results can provide you with information such as duplicate title tags or missing tags on your pages. This information will help you optimise the content of your pages and the quality of your site in general. There is a guide for Screaming Frog for those interested.
Other free SEO tools:
Google keyword planner – A free tool offered as part of Google Adwords, this allows you to obtain estimates of average monthly searches for keywords. In particular, you can use this SEO tool for keyword suggestions.
Google Trends – Search trends on Google, perfect for web copywriters wanting to write about hot topics at the right time.
Moz Keyword Explorer – Tool for estimating the SEO potential of different keywords, very useful for prioritising them.
Keywordtool.io – A simple and effective keyword generator to generate loads of ideas. This tool can be used for Google, YouTube, Bing, Amazon and even the App Store. Perfect! It also offers a very handy filter system.