Do you really know the impact visuals have on your content?
We have investigated this issue by looking more closely at the infographic produced by the OneSpot platform, ‘The power of visual content’.
“We take in 80% of what we see, and 90% of the information that is transmitted to the brain is visual.”
Thanks to the development of social media, images have become a powerful means of attracting attention. Companies (and brands) must focus on reaping the benefits of this power that images have over people to get their attention, in addition to copy. The more an image resonates with Internet users, the more likely it is that they will read and remember the content displayed with it.
Images act as a memory stimulant. The use of visuals is a quick and easy way for the brain to retain information. Switching back and forth between textual and visual content makes it easier for the reader to grasp the main message of an article.
As you might have guessed, in the following we will focus on images and more precisely on databases where we can acquire the visuals we need to enhance our content day to day.
Shutterstock is a creative platform that offers a variety of resources – vector graphics, videos, music and personalised content – that meet the needs of a large number of users.
Content of all kinds can be acquired through packages suited to all budgets and according to the needs of specific projects.
Getty Images is a database of high-definition audio, video and image files. They are filed under different categories so as to make searches easier. The quality of the content makes it one of the most popular image banks among business users.
Istock is a platform that sells photographs, illustrations and videos. Acquired by Getty Images in 2006, it offers lower prices than its parent platform and allows users to either source a large number of quality images through a credit system or purchase of visuals per unit. It also offers rights-free and royalty-free files every week.
Adobe Stock offers a database of approximately 120 million images, vector graphics and illustrations. With that much choice, you’re bound to find the visual that’s right for you.
You can explore the contributors’ portfolios, consisting of good quality inspiring images, and let your creativity flow with the content at your fingertips.
If you have the Adobe software suite you can access your images directly in the software through the cloud.
Flickr is an online photo management service. It allows users to share their photos and videos while offering new ways to get or keep them organised. Currently the top online image bank, the site offers no less than 40 million free photographs under a Creative Commons license. This way users can liven up their content.
In order to make searches easier and to make sure that images come with exploitation rights, the content can be filtered according to the type of license chosen by its creator:
- Full exploitation
- Original use, except the creation of derivative works
- Original use for non-commercial purposes with a ban on creating derivative works
- The option of exploiting the content for non-commercial purposes and of creating derivative works distributed under a license identical to that which protects the work
- As above, except the content they may be used for commercial purposes
Wikimedia Commons is a free online media library. It brings together about 47 million multimedia files and a free image bank, allowing users to liven up their content.
Wikimedia is Ideal for the most complex searches, and makes it easy to get files thanks to its filing system by subject, place, file format or license type.
It is advisable to keep an eye on the licenses offered, as they are not suitable for all uses:
– Creative Commons (see above for the different uses);
– Free GNU Documentation, which makes books, manuals or other written documents free to use;
– Public domain, which refers to works not restricted by law.
Both these sites allow you to share and download free images and videos. They offer a selection of inspiring photos that would be perfect for blogs.
Unsplash is an English-language platform, so search keywords should be entered in English. When using the platform it is advisable not to use overly specific search keywords.
A selection of HD visuals is offered each week, allowing you to discover unexplored places through the lens of the contributor.
Looking for visuals on the theme of work? Enter this in the ‘search’ bar, which selects the images you need from among the most popular photographs. This way you can liven up your internal presentations, for example.
Pixelformula is the perfect image bank for sourcing visuals on fashion shows, accessories, beauty, design, shops and lots more.
Filed by category, date or designer, the images are easily accessible, provided you know your way around the site.
123RF is a multimedia library that catalogues original images and sounds produced by creative talent from around the world. It offers around 65 million creations and 90,000 items of content for 12 million active users each day.
The content is free of rights and can meet many different requirements. However, for users to find the right content quickly the image bank could do with further indexing work.
On a completely different note, we recommend StockFood to illustrate your ‘food’ content. The company specialises in food photography, offering a collection of around 1500 established photographers, copywriters and bloggers. It also offers a portfolio of more than 500,000 resources to suit projects of all kinds.
And if you need graphic design inspiration, discover our top 10 of the best sites!
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